Hugo Boss Portal

Responsive Touch-Site

Mobile and tablet brand site of HUGO BOSS, showcasing the current campaigns and looks of the brands HUGO and BOSS, with live streaming of fashion shows, store locator, newsletter registration and social media integration. The front-end of the site is responsive, while images and videos are rendered on the server side. The site was launched in English, German, Chinese and Japanese.

My Tasks

Defined the technical architecture and produced the API specification of the HUGO BOSS mobile and tablet website and iPhone App. Led and supervised the technical development and created a suitable interaction concept through an interdisciplinary approach, together with the creative team.