Fashion ID by Peek & Cloppenburg

Responsive Webshop

The online shop of Peek & Cloppenburg was to be relaunched as a fully responsive e-commerce site in a fresh design with innovative features. The aim was to accommodate the broad target group and corresponding user journeys as well as ensure a high conversion rate across all channels. The UX design was created using tried and proven navigation structures to convert enhanced with brand specific elements for a modern look & feel.

My Tasks

Created the concept and HTML-Prototype.